1Subject Matter Specialist-Agril Extension, Mahayogi Gorakhnath Krishi Vigyan Kendra, Chaukmafi (Peppeganj), Gorakhpur, Uttar Pradesh, India
2Professor & Head, Department of Ext. Edu., ANDUA&T, Kumarganj, Ayodhya, Uttar Pradesh, India
3Principal Scientist (Agrl. Extension), Division of Agricultural Extension, IARI, New Delhi, Delhi, India
4Assistant Professor, Department of Ext. Edu., UPAC, Varanasi, (U.P), India
5Research Scholar, Department of Ext. Edu., ANDUA&T, Kumarganj, Ayodhya, Uttar Pradesh, India
6Professor & Headm, SVPUA&T, Meerut, Uttar Pradesh, India
7Assoc. Prof. & Head, Department of Agricultural Extension, JV College, Baraut, Baghpat, UP, India
Online published on 7 September, 2021.
The paper investigate the magnitude of social parameters with effective use of mobile phone in farmer's decision making. This study examined in the Milkipur tehsil of Ayodhya district, Uttar Pradesh to know the socio-economic status of farmers having mobile phone during the agricultural year 2015–16. Simple random sampling method adopped for Selection of respondent and 25 respondents from each village had taken to make a total sample size of 250 from the list of ten purposively selected villages. A well-structured and pretested interview schedule developed for collection of data through personal interview method. The study exposed that the mass media sources like mobile phones, radio and television were the most preferred source of information. A deeper probe into the data indicated that mobile phone was leading one and got rank first with mean score value 1.57 among overall ICT tools which taken under study.
ICTs, Mobile phone, Interview schedule, Simple random sampling, Personal interview
