1Doctoral student, Department of Extension Education and Communication Management, MPUAT, Udaipur, Rajasthan, India
2Professor, Department of Extension Education and Communication Management, MPUAT, Udaipur, Rajasthan, India
Online published on 11 January, 2022.
Agripreneurship is the combination of agriculture and enterprise collectively by which an agripreneur can get the chance to convert the agri-lands into meaningful income generating source. Rural youth are the only competent segment of the population who are able to convert the agriculture into profitable venturesome. The need of an hour is to attract and retain the rural youth in agriculture and change their mindsets in such a way that they are convinced to look agriculture as a profitable enterprise. The present research is an attempt to see the number of agrienterprises taken up by the rural youth. The total sample of the study consisted of 360 rural youth including 180 female and 180 male of 20–30 years of age. The research findings revealed that the major agrienterprises pursued by the rural youth were rose processing (41.66%), dairy (35%), vegetable cultivation (31.6%), rose cultivation (33.33%), poultry (21.66%) and goatry (16.66%).
Agripreneurship, Agriculture, Agrienterprises and entrepreneurship, Rural youth
