1Assistant Professor (Agricultural Extension), School of Agriculture, Graphic Era Hill University, Dehradun, Uttarakhand
2Ph.D. Scholar, Department of Agricultural Communication, G.B. Pant University of Agriculture and Technology, Uttarakhand, India
3Professor, Department of Agricultural Communication, G.B. Pant University of Agriculture and Technology, Uttarakhand, India
Online Published on 18 February, 2022.
The study followed descriptive research design and a total of 298 farm women (177 from village Badiyakot and 121 from village Sabli Talli) were sampled through multi-stage sampling. Degree centrality and betweenness centrality was used to identify network roles of farm women. Network data were collected through sociometric method and UCINET was used for analysis and interpretations of data. The analysis on network centrality revealed that high Degree centrality (In degree and Out degree centrality) and betweenness centrality was recorded by 6.78 per cent (12), 14.69 per cent (26) and 6.78 per cent (12) of farm women in village Badiyakot. In village Sabli Talli, it was recorded by 9.92 per cent (12), 18.18 per cent (22) and 13.22 per cent (16) of farm women respectively. The identified network roles of farm women based on their network centrality were of influencers, key communicators, opinion leaders, bridges and gatekeepers indicating their extent to dominate the network by influencing and communicating agricultural information in the network.
Betweenness centrality, Bridges, Degree centrality, Farm women's network, Network roles, Network analysis, Network centrality measures, Opinion leaders
