Agricultural information seeking behaviour of farmers through mobile

Information is considered as the fifth factor of production in agriculture. In the present era of information centricity, ICT, which is spreading rapidly among the people, is proving to be a boon in reducing the growing gap between the farmers and the extension agencies. A mobile phone is one of the ICT tools and is quite useful for farmers to seek real-time information from intended sources anywhere anytime. The present study was carried out in Sitapur district of Uttar Pradesh. A total number of 90 respondents were constituted as the sample for the present research enterprises. The study revealed that the majority of the respondents (57.58%) were installed sufficient mobile features and applications in their cell phones. More than half (64.66%) of the respondents were occasionally using accessible applications in their mobile phones. The findings also revealed that more than two-third (68.89%) respondents perceived important such sources of information. This investigation found that 57.78 per cent of respondents were getting partial satisfaction with the information obtained by these sources. In a nutshell, the majority of farmers had a medium level of information-seeking behaviour.