Indian Journal of Extension Education

Rightly acknowledged as the ‘sunrise industry’ in India, the agriculture and allied sectors in general and Agribusiness sector in particular, have witnessed phenomenal growth in recent years with active participation of Government, Private Players, Cooperative Giants and other agencies. Agri-inputs is one of the core segment of agribusiness sector. In this regard, this Conceptual Review Paper, utilizing the published theoretical literature analyzed with a practical orientation, discusses the need, relevance, significance, guiding principles and the resultant multitude benefits of emerging scenario of e-Retailing of agri-inputs in the light of changing landscape of Indian agriculture This paper review the literature that explicitly addresses the adoption of Internet technologies by agri-input retailers and farmers for selling and buying of agri-inputs. It presents a holistic and critical review of the early predictions with regard to the importance of agri-inputs for Indian agriculture, evolution of agri-input marketing, emergence of e-Retailing, SWOT analysis of e-Retailing and explore the possibilities where e-Retailing of agri inputs may be heading in the future. This can help the agri-input dealers and retailers to develop proper e-Retail strategy for selling agri inputs by understanding farmers’ perception and buying behaviour for agri inputs and fulfil their needs effectively and efficiently.