1Research Scholar, Division of Agrcultural Extension and Communication, Faculty of Agriculture and Regional Research Station-Wadura, Sher-e Kashmir University of Agricultural Science and Technology-Kashmir, India-193201
2Professor and Head, Division of Agrcultural Extension and Communication, Faculty of Agriculture and Regional Research Station-Wadura, Sher-e Kashmir University of Agricultural Science and Technology-Kashmir, India-193201
*Corresponding Author Email: nareshboova@gmail.com
Online published on 18 April, 2024.
The current study of rice growers’ personal-localite channels was conducted in five carefully selected Sub-Divisions of the Baramulla district, all of which are part of the Rice Village Program. The researcher used a well-structured interview schedule to collect the data. The majority of rice growers in all five sub-divisions had a medium level of personal-localite channels, with the majority of the rice growers in sub-division Pattan having a medium level of personal-localite channels (80.00%), followed by sub-division Rohamma (75.00%), Baramulla (69.87%), Sopore (63.70%) and least was found in subdivision Tangmarg (58.33%). However, for the overall personal-localite channels of the rice growers from all the five subdivisions, it was observed that (69.35%) of the rice growers were a medium level of personal- localite channels.
Family members, Friends, Neighbours, Growers, Personal localite, Rice, Seed village
