1Assistant Professor & Head, Department of MBA, Sri Meenakshi Govt Arts College For Women (A), Madurai, India
2Research Scholar, Department of MBA, Madurai Kamaraj University, Madurai, India
*Corresponding Author: rajeswarimdu@gmail.com
Online published on 13 July, 2021.
Creating shared value is a framework created for enhancing economic value for the organization while simultaneously meeting the needs of the society and its challenges. This paper aims in providing structural framework of shared values and also key measures taken by various organization. This articles emphasis on adoption of shared values and its impact on enhancing the environmental performance, Stakeholder’s health, nutrition, affordability in meeting the basic requirements of stake holders and also measures in improving societal wellbeing.
Creating Shared Value, Business Models, Tata Motor, Bendigo and Adelaide Bank, Britannia's Tiger Biscuits, CSR vs CSV
