International Journal Of Engineering And Management Research
  • Year: 2021
  • Volume: 11
  • Issue: 5

Neuromarketing: A systematic review of scholarly articles

1Assistant Professor, School of Management & Social Science, Haldia Institute of Technology, India

2Assistant Professor, Department of Sociology, Haldia Government College, India

*Corresponding Author: sourabhb82@gmail.com

Online published on 19 April, 2022.

Abstract

An extensive review of scientific literature on neuromarketing was conducted for this report. includes a full review of current-day issues of neuromarketing.

Keywords

Neuromarketing, Scholarly Articles, Marketing, Management