1Associate Professor, Department of Management Studies, DCRUST, Sonipat, India
2Research Scholar, Department of Management Studies, DCRUST, Sonipat, India
*Corresponding Author: rashmigdd@gmail.com
Online Published on 8 February, 2024.
Social media users' rising acceptance of them demonstrates that customers are developing strong emotional relationships with them. The purpose of the study to The Influence of Social Media Engagement on Various Outcomes - Brand Equity, Value Co-Creation and E-word of Mouth.
Social Media, Brand Engagement, Brand Equity, Value Co-Creation
