1Research Scholar, Department of Business Administration, University of Lucknow, Lucknow, Uttar Pradesh, India
2Assistant Professor, Department of Business Administration, Kamla Nehru Institute of Physical and Social Science, Sultanpur, Uttar Pradesh, India
*Corresponding Author: Harsh Vardhan
Online Published on 9 February, 2024.
This research aims to explore the influence of AIenhanced social media strategies on entrepreneurial performance. The study incorporates a bibliometric analysis in the research methodology to provide a comprehensive understanding of existing literature, identify key themes, and contribute to the current knowledge base. Both China and the United States emerge as frontrunners in contributing to the scholarly discourse. The suggested insights offer promising avenues for future research, encouraging scholars to delve deeper into the strategic, human-centric, precision-oriented, collaborative, ethical, and methodological dimensions of AI-enhanced social media strategies in the entrepreneurial context.
AI, Social Media, Entrepreneurship, Bibliometric Analysis, Performance Metrics
