1Hajar Hassan Al Fazari, Student, Oman College of Management and Technology, Sultanate of Oman.
2Maryam Asad Al Zadjali, Student, Oman College of Management and Technology, Sultanate of Oman.
3Tejas Vyas, Assistant Professor and Program Head, Marketing & Ecommerce, Oman College of Management and Technology, Sultanate of Oman.
*Corresponding Author Tejas Vyas, Assistant Professor and Program Head, Marketing & Ecommerce, Oman College of Management and Technology, Sultanate of Oman. Email: tvyas@ocmt.edu.om
This research discusses the topic (A study on consumer behaviour regarding telecommunication sector in Oman) this study explores how can telecommunication affect on consumer behaviour in Oman. In the telecommunications industry, consumer behaviour describes how people and companies select, utilise, and engage with telecom services such as internet providers, mobile networks, and digital communication platforms. Their choices are influenced by a number of variables, such as cost, level of service, reputation of the brand, and developments in technology. Businesses may improve customer experiences, develop better pricing strategies, and increase service quality by having a deeper understanding of telecom consumer behaviour. To be competitive as technology advances, telecom companies must embrace digital transformation, adjust to shifting demands, and prioritise customer pleasure.
Consumer Behaviour, Telecommunication, Digital Communication, Mobile Networks
