1Gitanjali Thakur, Assistant Professor, Department of Computer Science, RTCCS, Kharghar, Maharashtra, India
2Halima Sadia Md Saghir, Assistant Professor, Department of Information Technology, RTCCS, Kharghar, Maharashtra, India
3Manisha Shiledar, Assistant Professor, Department of Information Technology, RTCCS, Kharghar, Maharashtra, India
4Snehal Bhosale, Assistant Professor, Department of Information Technology, RTCCS, Kharghar, Maharashtra, India
5Nilam More, Assistant Professor, Department of Information Technology, RTCCS, Kharghar, Maharashtra, India
*Corresponding Author Gitanjali Thakur, Assistant Professor, Department ofComputer Science, RTCCS, Kharghar, Maharashtra, India, Email: gitanjalithakur1146@gmail.com
Online published on 20 March, 2026.
Startups are often seen as the engines of innovation and economic growth, yet the majority of them don't survive beyond their early years. This research explores why so many promising ventures fail to achieve long-term sustainability. Drawing on academic studies, industry reports, and real-world examples, this paper identifies the key contributors to early-stage startup failure: market misalignment, poor financial planning, weak leadership, and an inability to adapt. By examining case studies such as Theranos, Quibi, and Jawbone, this paper not only analyzes failure patterns but also offers practical strategies to help founders avoid common pitfalls and improve their odds of success.
Startup, Ecosystem, Risk of Failure
