Talent Management Strategies for Attracting and Retaining Talented Employees- A Study with reference to National Bank of Oman

Talent management is the proactive and deliberate practice of hiring the right people and providing the right support to transform them into their highest Potential when it makes the most strategic sense for the organization. In modern multinational corporations and companies in general, TM has become an important Strategic focus. Among its central roles is recruiting and cultivating talent (Pruis, 2011). Unlike HR, talent management focuses on uncovering, developing, and advocating for star talent. Employee retention means an or-ganization's capability to retain its employees, having a stable, engaged, and effective workforce. Companies that aggressively pursue retention policies and programs to decrease turnover are likelier to win the race for business objectives and recruit new employees. A well-structured and effectively executed employee retention strategy serves as a significant competitive differentiator, as the capacity to retain top talent, especially in competitive labour markets, enables consistent high-level performance and mitigates disruptions caused by workforce instability (Onwugbolu & Mutambara, 2021; Nzonzo & du Plessis, 2020).