Organized Retail Strategy-A Study at Reliance Mart

Indian retail has traditionally been an unorganized sector, where retailers lacked the means as well as the will to develop or expand. Retail could also never enjoy the support of the Indian consumer, who is famous for being miserly and who treats shopping as a form of leisure, enjoying the thrill of discovering bargains and discount deals in his own time. The western attitude of splurging, indulging and shop-till-youdrop has slowly entered the country and led to organized retailing. The purpose f the study is to determine the influence of selected strategies on the growth of the business. The convenience sampling method was used and the data was collected from the reliance mart managers. The results revealed that all the selected strategies are positively related to growth of the business.