Chocolate consumption is gaining popularity in India due to increasing prosperity coupled with a shift in food habits, pushing up the country's cocoa imports. Chocolate market in India is pegged at Rs.2000 crores and is growing at the rate of 18–20 percentage per annum. The global chocolate market is estimated around $80 billion. The Indian chocolate market is seen growing at a compounded annual growth rate of 15–20% annum. The Indian chocolate market is thought to be worth Rs.1500 crore and has been hailed as offering great potential for western chocolate manufacturers as the market is still in its early stages. Chocolate market is a highly concentrated market, with Cadbury having 70 percent and nestle around 20 percent.
Consumer behavior, Brand preference, chocolate, Consumption pattern, influencing factor
