A Study on Customer Satisfaction towards Departmental Stores in Erode City

The purpose of this paper is to find out consumer attitude towards Departmental stores a form of organized retail outlet in Erode city. A total of 500 consumers of departmental stores were personally surveyed with a structured questionnaire. These consumers are spread out throughout Erode city. Statistical analysis such as descriptive analysis, Chi square and average percentage score were carried out. The preferences of the consumers clearly indicate their importance of advertisement in influencing their purchase, the additional facilities expected, improvement expected in handling defective goods and many.

This research analyses the attitude of the consumer towards departmental stores. The study was restricted only to Erode city. So the results cannot be generalized. The results may help the management of departmental stores to understand about the factors that influence the attitude of consumers towards departmental stores, so that they can implement the requirement of the consumers and be successful in the emerging retailing environment.