A Study on Employee Perception towards Ponni Sugars (Erode) LTD

The research study titled “A STUDY ON THE EMPLOYEE PERCEPTION TOWARDS PONNI SUGARS (Erode) LTD” was conducted to find out the employee perception about Ponni Sugars. The main objective of the study is to identify the perception of employee towards the features of Ponni Sugars products and also the employee's expectation towards Ponni Sugars products. The Research Methodology used is Descriptive research design and area sampling technique was used with a sample size of 500. Primary data collection were made through a questionnaire, Secondary data were collected from the past record and through internet. After data collection, tools used for the analysis were Percentage Analysis, Chi Square and Weighted Average Method. From the analysis, it was found that the major factors which influence the employees are the Brand image and the quality of the Ponni Sugar products. Suggestions were provided to the Ponni Sugars Company for their further improvement in policy & procedures. The company must concentrate on promotional policy by considering the quality work of the employees. To reduce the employees dissatisfaction level the management may provide different schemes and motivating factors.