Brand image is a common place in a consumer behavior research. Numerous studies of brand image has reported, the phrase has been widely used in variety of technical and casual applications, and practiceners and academicians like have embraced the concept as the embodiment of the abstract reality that people buy products or brands something other than their physical attributes and functions. This paper examines the consumer preference towards brand image of Nandini milk products, socio economic factors are used collect the data from the respondents and conduct this study. The findings and suggestions of the study we conclude that Nandini brand has good image in milk products and services they have to use more promotional strategies to develop strong brand image
Consumer preference, Samsung televisions, Bangalore City
