1Professor, Haryana School of Business, Guru Jambheshwar University of Science & Technology, Hisar. bansal_harbhajan@rediffmail.com, hbansalhsb@gmail.com
2Research Scholar, Haryana School of Business, Guru Jambheshwar University of Science & Technology, Hisar
Online published on 21 November, 2017.
This survey focus on study of how Social Networking Websites, like Facebook, Twitter, YouTube, etc, can play a significant role in the marketing strategy of a brand(s), for any marketer. The survey is based on data collected from 300 respondents, both males and females, in the age group of 18–30, who are the member of one or more Social Networking Website.
SNW, Marketing Communication Tools, Quality Ratio
