A Study on Determination of Association Between Demograpic Factor and Brand In Purchase Decision.

Smartphone are cell phones with advanced technological capabilities that go well beyond the basic cell phones functionality. Year after year the gap in performance between a desktop computer and Smartphone shrinks down. These powerful gadgets give you plenty of customization features, allowing you to download many apps that personalize your phone to the maximum. The principal objective of the study is to ascertain the association between demographic factors of the respondent and brand in purchase decision of Smartphone. This statement has been detailed through collection of primary and secondary resource. Primary source is mostly based on questionnaire. The target populations are smart phone users and the sample size is 325. Secondary source was obtained from data basest. The present study concludes that here is association between gender and brand. Based on row and column percentage brand is very important for male smart phone users. Significant association between Age Group and Brand with respect Smart Phone Choice was examined by using Chi-Square and found that there is a significant association between age group and brand with regard to smart phone choice.