1Research Scholar, Department of Commerce and Business Administration, Acharya Nagarjuna University, Guntur, A.P, India
2Research Scholar, Department of Commerce and Business Administration, Acharya Nagarjuna University, Guntur, A.P, India
3Assistant Professor, Department of commerce and Business Administration, Acharya Nagarjuna University, Guntur, A.P, India
Online published on 21 November, 2017.
Cement is the single most important and profitable product in the building material sector and with the consumption of cement in India to touch 600 million tonnes by the year 2020. With an 8% GDP growth rate, governmental infrastructure augmentation and population expansion, the Indian cement industry is a market of opportunities waiting to be tapped. A direct implication of this sectoral growth is the influx of multinationals like Holcim and Lafarge, which will drive Indian cement companies in the building industry to adapt new business strategies to complement the higher demand and competition. A cogent analytical research on governmental reports, industry data and cement MNC annual reports has been performed. On analysis and scrutiny of the distinct variables involved in this market, this paper investigates the current and future trends in the Indian cement industry and enumerates key business strategies that cement conglomerates will have to adapt to compete in the Indian building materials market.
Cement Industry, Marketing strategy, Marketing research
