Service Quality Perceptions-An Empirical Study of Service Quality, Customer Satisfaction and Behavioural Intentions in CUB Bank

The purpose of the study is examining the perceptions of the customer towards service quality and behavioural intentions. The success of the bank is depends upon the service deliverance of the product which is given to the customer for their satisfaction. Banks have gradually distorted into a universal banks. The banking services help the customers as “anytime anywhere banking” such as ATM, Internet banking, Mobile banking and Social banking. Understanding the major issues to the effect of service quality on bank profitability and the mediating role of customer satisfaction in the banking environment.