1Assistant Professor, P.G Department of Commerce, Mata Gujri College, Sri Fatehgarh Sahib, Punjab, India
2Assistant Professor, Department of Business Administration, Gobindgarh Public College, Alour (Khanna), Punjab, India
Online published on 21 November, 2017.
CSR in India is just coming into existence. It is still one of the least understood initiatives in the Indian development sector. In 21st century CSR would be used as competitive tool. The purpose of this study is to develop a better understanding of corporates use of CSR to accelerating social innovation, businesssociety relationships. In this research paper we focus on how CSR would help corporate to accelerate social innovation, how new CSR law help in crafting future business-society relationships. Investigation finds that CSR would helps society through SIAP (Social Innovation Accelerating Programme), improve business-employees relations by following workplace practices, training; safety, health and wellness, and helps to corporate building good image, creating intangibles assets.
Corporate Social Responsibility, Business-Society relationship, Social Innovation
