“Whoever said money can't buy happiness simply didn't
know where to go shopping”
∼Bo Derek
Well in other words, online shopping is the most time efficient and the best way to do shopping and choose amongst the multiple options available under one roof.
It is typical of human tendency to find convenience in whatever they do and especially when it comes to shopping, they always wish to have a trouble free and the most enriching experience. Kiddos to the internet and technology, users can now easily find and buy products online under one roof. Online shopping is most beneficial for compulsive shoppers who can now easily avail and acquire things that they need.
Online shoppers are mainly concentrated within the age of 15–40 years of age whose demands are emotional, personalized, Value for money and these people have a social presence also.
In my paper, I am basically highlighting how the social media has had an impact on the Online Retailing and how one can design winning strategies with the right mix of Social Media.
Social Media, Online Shopping, Information Technology Online Retailing
