1Research Scholar, Department of Textile Technology, Bharathiar University, Coimbatore, India
2Associate Professor, Textiles Department of Home Science, Mother Teresa Women's University, Kodaikanal, India
Online published on 21 November, 2017.
A big deal in maintaining a brand is quality and it can be done through a good management. The management people should aware of the market place and they must have the thirst to thrive there. The brand manager is the person who has to make the product to get proven in the market and get trusted. Making the promise and maintaining it will be a targeted work in the managerial Department. Branding construct the brand policy to get stabilize in the market.
Brand name, designers, fashion brand, logo, management
