International Journal of Engineering and Management Research (IJEMR)

Advertisement is essential for each and every business (Goods or Service Provider). It is carrying information or Message about the product or service through various medium. Without medium, we can't convey the message to the targeted customers. Choosing the right medium is one of the duty to the marketing managers. If the marketing managers do this job accurately, the advertisement cost will be reduced. There are various ways of mediums available for advertisement like TV, Radio, Newspapers, Pamphlets, Counter and Window displays, Online, Mobile etc., One of the Contemporary issues in the advertisement is spending more money. It is the duty of the marketing manager to take necessary steps to reduce the advertisement cost. Now a days, most of the marketing managers or producers want to advertise their products or services through Actors or Actress or Sportsman or Music Directors or Play back Singers etc., These persons are demanding more money for their actions. So, huge amount is spent for this type of advertisements. The very big amount ultimately fall on the consumers. The marketing managers have to take necessary steps to reduce this problem. The only solution for this problem is to use children, Cute boys or men, Beautiful girls or women (other than popular figures). Any pet animals can be used for advertisement. Using of local TV channels can reduce the advertisement cost to a greater extent. The cost will be less comparing to other big TV channels like Star Groups, Zee Groups, Sun Groups, Jaya Groups etc. This paper aims at providing big results from small advertisement budget through various methods adopted.