International Journal of Engineering and Management Research (IJEMR)
  • Year: 2014
  • Volume: 4
  • Issue: 4

A Study on Consumer Satisfaction of Two Wheeler Bikes

  • Author:
  • Debasis Tripathy1, Ronald Mani2
  • Total Page Count: 4
  • Page Number: 303 to 306

1Assistant Professor, Joseph School of Business Studies, Sam Higginbottom Institute of Agriculture, Technology and Sciences (Deemed University), Naini, Allahabad, India

2Assistant Professor (Sr.), Joseph School of Business Studies, Sam Higginbottom Institute of Agriculture, Technology and Sciences (Deemed University), Naini, Allahabad, India

Online published on 21 November, 2017.

Abstract

This study is based to identify the satisfaction level of two wheeler bike users at Allahabad city of Uttar Pradesh. The survey is mainly focused on the factors in which the bike owners are satisfied/dissatisfied with two wheeler bikes they are using.

Keywords

Satisfaction, factors, consumer, buying behavior, two wheeler, respondents etc