1Assistant Professor, Joseph School of Business Studies, Sam Higginbottom Institute of Agriculture, Technology and Sciences (Deemed University), Naini, Allahabad, India
2Assistant Professor (Sr.), Joseph School of Business Studies, Sam Higginbottom Institute of Agriculture, Technology and Sciences (Deemed University), Naini, Allahabad, India
Online published on 21 November, 2017.
This study is based to identify the satisfaction level of two wheeler bike users at Allahabad city of Uttar Pradesh. The survey is mainly focused on the factors in which the bike owners are satisfied/dissatisfied with two wheeler bikes they are using.
Satisfaction, factors, consumer, buying behavior, two wheeler, respondents etc
