Guest Faculty, Baba Saheb Bhemrao Ambedkar University, Lucknow, India
Online published on 21 November, 2017.
This study aims to give a clear idea about consumer changing their buying pattern and the heat which neighborhood shops & Physical stores are feeling because of E-commerce or E shops. There are some cues and drivers which are driving consumers from Physical Stores to E-shops. Retailer should act to make their existing customers loyal so that they do not move to the E-stores.
Now a days customers are dramatically altering their purchasing decision even Physical Outlets landscapes looks very different from earlier. Customers coming to the stores, see the products, using their smart phones to see review, compare price, taking suggestions from friends and family quickly via social apps then customers decide either to buy from physical outlet or E-shops like Amazon, Flipkart, Snapdeal and some more.
In retail price, style, packaging, advertising, store display, educating customers these all serves as cues which helps consumer to fulfill their needs as well as it also helps in buying decisions.
Physical stores & E shops, these business formats having its own benefits and limitations. But ultimate objective of every business format is to serve their customers as per customer's convenience. With every business format their is some limitations which compels customers to shift from one format to another.
Customers quickly move to that business format which is more convenient to them. Convenient in picking products, in payment, in problem solving or we can say at every business process.
