Electronic banking is defines the automated delivery of new and traditional banking products and services through electronic, interactive communication channels. Through e-banking individuals and corporate customers can access accounts, transact business, transfer funds or obtain information on products and services through the electronic media without any paper transactions.. E-banking and Mobile Banking facilitate to transfer funds electronically with the use of computer and other portable electronic components by using credit cards and ATM cum debit card. It allows customers to automate cash receipt payment. Increased productivity and cutting of transaction costs are the most obvious benefits of ebanking. Banks can expect to save a lot of the cost of maintaining their large physical distribution systems by adopting Internet banking. Although many financial institutions have realized the advantages of Internet banking and launched this service, the companies have not been able to optimize the benefits because some consumers are not aware of the services or reluctant to adopt Internet banking. Therefore, financial institutions need to make efforts to provide information on Internet banking based on accurate customer segmentation. The present work focuses on the factors that influence the customer preference of e-banking services of selected public sector banks in Coimbatore District.
E-banking, traditional banking, mobile banking, credit card, ATM card
