Go Green-Spreading Happiness

This study aims to throw light on the importance of switching from advertising to green advertising by the companies and its effect on revolution of consumers’ mindset in the society. There have been emerging facts in the past that have influenced the society to “go green”. Green Revolution has recently gained attraction among the people to move towards the products which are eco friendly in nature. Experts also have brought into the limelight how the different activities of human and the advancing technology has disturbed ecological balance of the earth and also alarmed the sustainable life cycle on earth. By these facts, the society has showed diversion and has readily taken steps to protect the earth. The companies also have involved themselves in Green Revolution and have made their utmost important tool of Advertising also to “go green”. According to “Wikipedia”, ”Advertising” is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support. According to “businessdictionary.com”, “Green advertising” is a specific type of advertising that is centered around the promotion of factors having to do with the environment. Oftentimes the companies that use green advertising also use very environmentally friendly operations and product packaging as well”. According to me, Green Advertising, we can say that along with the society, the products manufactured today are adopting 3R's-Reduce, Reuse, Recycle and it has become essential to promote and advertise these products. With the help of Green Advertising, awareness is being created among people in the society. This paper attempts to find how green advertising can play a vital role in protecting earth and sustaining life cycle. With the outcome of this paper, advertising will now achieve a globally accepted shape that will attract people to build and reside in a healthy environment. The result of this paper will help the companies worldwide and society to become a small global family whose biggest motive would be to make “earth a healthy place to live in.”