An Overview of the Mobile Number Portability in Asian Countries

This paper gives insight to cellphone network providers on how to meet the challenge of possibility of losing existing customers’ due to Mobile Number Portability (MNP) feature launched by Government of India recently. The survey conducted reveals customers’ reasons and preferences for shifting to the other network provider, their satisfaction level with the current mobile service provider(s), and their suggestions for improving services to hold in the existing customers. Suggestions are made as to what the cellphone network providing companies should do in order to take maximum benefit of Mobile Number Portability by offering benefits to their existing customers.