Effectiveness of Advertising and Sales Promotion Techniques in Marketing of Housing Projects in Bangalore

The real estate sector has become highly competitive in the past few years with new projects coming up throughout India. Developers and builders have to constantly endeavor to create unique, innovative marketing and sales strategies in order to create visibility for their projects. At Housing companies, the onus of driving the project and taking it to the next level is primarily the responsibility of the marketing team. Along with the entire team of brand, media and communication managers, companies needs to focus immensely on distinctive planning and execution of innovative projects with unique features. Aspirants of housing in India are more receptive towards the advertisements they witness on various ad platforms. Specifically, outdoor/billboard advertisements act as a follow up medium and create top of the mind recall for patrons which effectively lead towards building further awareness and sale of the brand. This study is based on survey method. To collect the data, the research instrument was used by structured questionnaire, to analyze data the statistical techniques have been used. The study result in advertising and sales promotional techniques they have more effect on the housing brands.