Factors Influencing overall Customer Satisfaction of E-Banking Services towards Selected Private and Public Sector Banks

The technological and economical changes brought with it new mix of players in the form of public sector banks, private sector banks and foreign banks. The banking industry is facing intense competition due to the entry of private sector and foreign banks in India. Private sector banks in India were the first to introduce internet for banking services in the country. Due to the late ingress into the field, private sector banks understood that reaching the customers in the inaccessible corners of the country is a very intricate task The expectations are more with the private sector and foreign banks because they are the new entrants on the banking scène with better technology, faster delivery, and customer centric polices. The private sector banks have advantage over public sector units in terms of technology, innovation of services and the present study evaluates various factors and its influence of e-banking services towards selected private and public sector banks in erode district.