A Study on Customers’ Satisfaction towards DTH Service in Gobichettipalayam Town

DTH stands for Direct-To-Home television. DTH television service is that we would not dependant on the cable operator because of their domination over the market and they have autonomy of prices and about quality of services. Though the concept of marketing has been followed by sellers, the service provider's attitude will change after made the customers to purchase. The study has been undertaken to find out the satisfaction of customers and the quality of service provided by the service providers and how far they are providing the after sale service to the customers with regard to DTH service.