A Study on Consumer Behavior towards Selected FMCG

Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in India touching everybody's life every day. The consumer behaviour plays an important role in marketing of fast moving consumer goods. This behaviour is effected by various factors. In the present era of globalisation needs and wants of consumers changes with time. The fast moving consumer goods (FMCG) sector contributes a lot to the growth of India's GDP. Therefore it is neccesary to identify the changes in consumer buying behaviour towards FMCG products. The study was focused on these three categories, what product portfolio both the companies have. The study moves around the comparison of both the companies, regarding their brand awareness. Also involves the consumption patterns of the consumers, the type of products they are using to determine their satisfaction levels. The data for this study has been collected through questionnaire distributed among 50 consumers in Mysuru district Karnataka and findings have been presented in tables & graphs. HUL & P&G are the two leading FMCG Brands considered for the study.