CRM: A Winning Approach for Tourism Sector

CRM is widely accepted and implemented in Morden marketing trend. It integrates a series of complex and multiple business resources such as: modern technological, information, financial, human and all other resources which required for improving the services of consumers and customer. Service sector is totally based on selling concept and gaining a huge growth by adopting CRM Concept. In tourism sector, It is playing an important role as a strategy for searching, attracting and providing better facilities to the tourist so they can satisfying their needs and wants. The main goal of CRM is to increase the number of tourists and create customer loyalty. Implementation of CRM systems is very demanding and requires commitment at all levels of the company. It requires qualified personnel and updated software that bridges the gap between the CRM and existing information systems. The companies are investing huge amount for implementing new technologies and the systems, so that they can improve business performances. CRM is useful only if it is fully integrated strategically and operationally in the business and in the information system of tourist enterprise. The study will focus on how CRM concept is useful for tourism industry and customers.