An Analysis on CSR of Selected Companies Supporting Agriculture in INDIA

The paper makes an attempt on the CSR activities particularly in the rural areas. In building an image for a corporate, social responsibility serves as an important platform. In India the primary occupation is agriculture. For the purpose of understanding the responsibility of the companies in rural development, four companies were randomly selected. The secondary data is collected using internet for gathering the review of literature and three company website is used to collect information regarding their CSR activities. It is found from this study that the company also benefitted as by implementing CSR initiatives as it inter connects the people with the organization and also promote a good reputation. As government of India has made legal and compulsory to companies to spend its one percent of its profit in CSR, effective and clever planning of CSR activities will improvise the agricultural community and in other hand the companies can also cherish the gains as it lead to procurement of raw material directly from farmers at optimum price and also able to promote themselves in the market as it creates the provision to the Customer relationship management.