Investment Pattern of Investors in Aruppukottai Town

Currently, investors could find diverse avenues to invest their earnings. Investors are always expects for better returns and each investor have his/her own investment pattern. This paper puts-forth the factors motivating the investors to invest in particular avenue, analyzing the attitude of the investors while choosing the venue for investment and to understand the preference of the investors, the respondents are provided with questionnaire for primary data and the collected data have been analyzed by percentage and chisquare analysis.