Impact of Viral Marketing in India

Viral marketing is a marketing technique in which an organisation, whether business or non-business organisation, tries to persuade the internet users to forward its publicity material in emails usually in the form of video clips, text messages etc. to generate word of mouth. In the recent past, viral marketing technique has achieved increasing attention and acceptance all over the world including India. Zoozoo commercials by Vodafone, Kolaveri Di song by South Indian actor Dhanush, Gangnam style dance by PSY, and Ice Bucket Challenge with a twister Rice Bucket Challenge created a buzz in Indian society. If certain pre-conditions are followed, viral marketing technique can be successfully used by marketers of business organisations. Considering the increasing number of internet users and popularity of social media in India, viral marketing is certainly going to play a crucial role in the sphere of marketing in the years to come.