International Journal of Engineering and Management Research (IJEMR)
  • Year: 2015
  • Volume: 5
  • Issue: 3

Government Acceptance of Social Media in India

  • Author:
  • L.P. Pateriya1, Ashish Chauhan2
  • Total Page Count: 8
  • Page Number: 59 to 66

1 Professor, Department of Management Studies, Guru Ghasidas Vishwavidyalaya, Bilaspur(C.G.), India

2 Research Scholar, Department of Management Studies, Guru Ghasidas Vishwavidyalaya, Bilaspur(C.G.), India

Online published on 21 November, 2017.

Abstract

The purpose of this paper is to find out and put the clear picture of Government acceptance of Social Media in India.

This is a microlevel exploratory research paper focusing on the Central Government and State Government presence on three social media websites i.e. Facebook, Twitter and YouTube, in India with the help of few selected Search Keywords and is based on secondary data.

This paper provide the present Indian scenario of Government acceptance of Social Media in two phases i.e. Central government as well as State Government.

Originality/value-This paper provides insight to anyone who is interested in researching level of dispersion and utilization of social media in Government usage. It will be particularly helpful to have a look on the present Indian scenario of Government social media usage.

Research Paper

Keywords

Government usage, Government social media, Indian Government, Web 2.0, social media, social networking sites, SNS