Do Advertise Actually Inspires the Consumers towards the Organized Retail Sector in Bilaspur

The Indian Retail Sector is presently developed as one of the most ever changing and developing in line with India's economic growth. It is the utmost requirement of time for Indian retail with continued financially viable expansion and retail growth. Indian retail sector has gone through major revolution in last few years with noticeable shifts towards organized retail. Indian retail industry is one amongst the top five retail markets in the world by economic value. The country stands 3rd among 30 countries in terms of global retail growth. The current market size of Indian retail industry is about US$ 600 billion with annual growth rate of 10 percent.

Advertising is one of the techniques covered under the scope of promotion mix. Retailers adopt many advertisements which attract and inspire the consumers to purchase the products. The advertisement strategies frequently changes because of the cut throat competition among the participants of the market.

The present research paper is highlighting the different types of advertising strategies adopted by organised retailers and their impact on consumer buying behavior in order to attract, inspire and influence the new and existing consumers in organized retail sector. Advertisement, consumer behavior, brand and consumer satisfaction are the different parameters used in this research paper. The objective of this paper is to study the role and effect of advertising strategies on shopping behavior of consumer. Research design is descriptive in nature.