A Comparative Study of the Employee Engagement Practices in Retail

Human beings is the most important and valuable resource for every organization or institutions has in the form of it employees. Effective employees can contribute to the effectiveness of the organization competent and motivated people can make things happen and enable an organization to achieve its goals. The organization should continuously ensure that the dynamism, competency, motivation and effectiveness of the employees remain at high level. Human resource development is a continuous process to ensure the development of employee's competencies, dynamism, motivation and effectiveness in a system and planned way. The current study analyses in detail the employee engagement practices adopted in retail and makes a comparision between the activites and the perception of their respective employees.