Consumption Pattern of Junk Foods among Young Generation-Preference and Reasons-A Study with Special Reference to Kanchipuram Town

The conservation of energy can be neither created nor destroyed. The major part of mechanical energy of every human being is obtained through consumption of food and accessories. The food consumption of every individual is performed through the consideration of various factors like energy, calories, content and hygienic. In addition to that, the various forms of food consumption at different circumstances by every consumer are labeled through social image, economic status, preservation and consumption value. The influence of socio-cultural, psychological and physical aspects is predominant in the consumption of food and its accessories. But at the same time, the food consumption of every consumer is done through conscious and subconscious backgrounds in which the rational and emotional decisions play due role. The consumption of junk foods is reflecting cultural symbols in modern economies. The consumers prefer junk foods due the changes in their economic system, status symbol, physique presence, social value and time constraints. But at the same time, many consumers may or may not aware about the consumption conspiracy of junk foods in terms of fat and cholesterol content, side effect and other consequences. In addition to that, the consumption quantum and varieties of junk foods are increasing on day by day both in urban and rural markets. The product and brand extension of various forms of junk foods increase the consumption quantity of junk foods. In this aspect, in order to understand the consumption pattern of junk foods among the consumers, reason and preference for consumption, awareness about the impact of consuming different forms of junk foods, the present research paper has been made as an attempt by considering the semi urban background of Kanchipuram Town in Tamilnadu.