Department of Management Studies, Anna University, Chennai, India
Online published on 21 November, 2017.
Employee loyalty arise because of several sources which includes levels of role ambiguity, autonomy, quality of supervision, quality of social relationships, and level of support in the workplace. Besides that, employees’ attitudes and behaviours play a vital role in the quality of work. In this regard, employees are primarily responsible for providing a sustainable competitive advantage. Apart from that, higher employee loyalty can help the industry to retain the employees because employees have high satisfaction toward their jobs. The study aims in identifying key determinants for employee loyalty.
employee loyalty, competitive advantage, satisfaction, retention