SNSs: Connected yet Disconnected

Most of us use some form of social media every day-and whether it's for personal communication, selfpromotion or marketing, we use it conscientiously. Humans are creatures of habit, but they're impatient. This trait alone is the reasons why social networks thrive. People want the news fast and they want to talk about it now. Technological advancements have made it easier for people to express themselves and relay news through social media platforms. We all live in a plugged-in world where communication is a child's play. But one of the biggest casualties of this connected world is connected to SNSs yet disconnected in real life. We simply don't have the patience to talk to anyone anymore or even listen to others. We live in a self absorbed world. We love talking, arguing, and debating in our own heads. The Indian social media scene represents a fastemerging and influential domain of information exchange involving nearly 60% of the 83 million Internet users in the country. This paper presents the dichotomy of the times we live in-connected to SNSs yet disconnected in real life.