International Journal of Engineering and Management Research (IJEMR)
  • Year: 2015
  • Volume: 5
  • Issue: 5

Social Media Marketing Tools and Techniques

  • Author:
  • Ashish Chauhan1, L.P. Pateriya2
  • Total Page Count: 4
  • Page Number: 262 to 265

1Research Scholar, Department of Management Studies, Guru Ghasidas Vishwavidyalaya, Bilaspur (C.G.), India

2 Professor, Department of Management Studies, Guru Ghasidas Vishwavidyalaya, Bilaspur (C.G.), India

Online published on 21 November, 2017.

Abstract

The purpose of this paper is to explore various social media marketing tools and techniques and provide tips to marketers for successful social media marketing.

This paper is based on secondary data collected from various columns, articles and research papers published in other journals or other sources of media.

This paper enlightened the current available social media tools and techniques adopted by marketers in their social media marketing activities.

This paper provides insight to anyone who is interested in researching social media and its tools and techniques, especially small business enterprises. It will be particularly helpful for marketers to implement efficient social media marketing tactics.

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Keywords

Social media, Web 2.0, Social media tools, Social media techniques, Social media marketing, Social commerce