A Study on Marketing Services

In today's global environment the service sector occupies a key role in every economy. for instance, two-thirds of the economics in developed countries are service economics. In India, about half of the economy is now in the services sector and this sector continues to move very fast. Service marketing has increased in importance over the last decade with the advent of competition. A decade ago competition was relatively less important to firm in service business. However, competition has increased at an alarming rate in most service sectors. Today more than 60% of the most of the western economics are in service sector. Service sector has been considered as post-industrial development. Thus, according Daniel Bell, “If an industrial society is defined by the quantity of goods as marketing a standard of living. The post-industrial society is defined by the quality of life as measured by the services desirable and possible for everyone”.