Neuromarketing: An Emerging Tool of Market Research

In recent years, a new tool of marketing research has evolved i.e. neuromarketing, which makes use of brain research in a managerial context, has gained increasing popularity in the academic literature as well as the practical world. Neuromaketing, that caught fancy of imagination of advertisers in early 2002, aptly cuts down the path and process probing minds and makes it considerably simpler for the advertisers. Paper studies the conceptual role of neuromarketing as an effective tool for marketer in new era of markets research for our today's intelligent buyer. The objectives of our study focus on the stance and emergence of nueromarketing as well as the practices involved in current scenario as neuroimaging, EEG, FMRI, Eye Tracking etc. Paper measure the consumer dialectic consumers contradict themselves, saying what they want, but doing what they feel” Nowdays marketing research has been oriented towards four components of consumers as: physical body, mind, heart and spirit with the help of practices of Neuromarketing.