Swachh Bharat Abhiyaan: Cleaning up India is a Serious Business

Swachh Bharat Campaign: The Abhiyan was launched by Prime Minister Narendra Modi on 2nd of October, 2014 at Rajghat, New Delhi with an aim to make India clean. Aim is to provide sanitation facilities to every family, including toilets, solid and liquid waste disposal systems, village cleanliness, and safe and adequate drinking water supply by 2nd October, 2019. It will be a befitting tribute to the Father of the Nation on his 150th birth anniversary. It is significant that the PM himself is taking very proactive role in making the campaign a success; at Rajghat he started the campaign by cleaning the street himself. However, it has been clearly declared that the campaign is not only the duty of the Government but each and every citizen of the country is equally responsible to keep the nation clean or swachh. The Government of India has announced a new Swachh Bharat Mission, or Mission for a Sanitary India. The details of the Mission are currently under development. We recommend the following five principles 1. Reducing open defecation is the top priority 2. Central measurement of latrine use 3. Achieving latrine use requires promoting behaviour change 4. Latrine use requires a ground staff 5. Learn from doing and learn from the best. The study is based on secondary sources collected from published articles, various journals, newspapers, reports, books, and official websites. The paper reveals the detailed analysis of Swachh Bharat Campaign. The study concludes that, Swachh Bharat Campaign has created a change in the life of Indian, increase the image of Nation, give solution and create Business for several peoples.