A Study on Rural Consumers Buying Behaviour of Green Products with Special Reference to Selected Villages in Tiruppur District

Modern consumers are change their attitude to purchase eco friendly products or green products. This study makes an attempt to analyses the factors influencing consumers to purchase green products and also the difficulties faced by them to purchase the green product. For this study, two hundred samples were drawn and statistical tools like percentage analysis, weighted ranking method, chisquare test and ANOVA were used for analysis and interpret the data. Major findings of the study reveals that, even though there are few difficulties like high price, non availability etc., majority of the respondents desire to purchase the product which do not harm their health and also protect the environment.